The Coolest Experience I Had as an Apple Store Employee

It was a particularly busy day, which is a bit of an understatement. I don't quite remember which product had just released that morning, but it was the kind of thing that had attracted a long line of campers outside the entrance the night before. The store was so packed it felt like working inside of a sardine can all day.

Somewhere in the middle of this hectic rush, a group of about 15 high school kids came through the door, accompanied by their teacher. It seemed like an odd day to take a field trip to the Apple Store, I thought. My curiosity was piqued though, and since I happened to be free at that moment, I went over to talk to them.

The kids basically ignored me, but the teacher was happy to speak for the group. She said that their school—which sounded to me like a small, upper-class, private institution—was providing one MacBook for each of the students. No Pro models or anything, just the low-end plastic ones. They'd all been given an Apple Store gift card to purchase with, so they would all be rung up individually.

Each student was given the choice of a black or a white 160GB MacBook. I supposed they had all been brought to the Apple Store to check each one out at the last minute and see what they liked best, but it didn't take long for the students to form a line next to the teacher with their minds already made up. And then the teacher walked off to handle a student who was being particularly rowdy.

And then it dawned on me that all of these students were all speaking to one another in sign language.

They were from a school for the deaf.

While the teacher was tied up with the troublemaker, the first student in line began signing something to me. Now, I had taken a 6-week sign language course in high school, but that was years ago and I couldn't remember how to sign much more than "thank you" and the "He Ain't Heavy, He's My Brother" song (it was our final project, don't ask me why). I had no idea what this kid was saying.

I put my hands up and started doing that thing where I'm mouthing words and kind of adding an airy whisper, you know, the way you might do with someone on the other side of a car door window. I've never really understood why people make that noise, when we know the other person can't hear it.

Anyway, the point is, I was trying my best to communicate to him that I don't speak sign. Once we finally established that, a light bulb went off in my head and I walked him over to the nearest iMac so we could open TextEdit and simply type back and forth. What else was I going to do? It was insanely busy and there was still a line waiting outside the door.

Our text conversation was pretty curt:

-how are you doing?

good

-cool. so you're wanting a macbook?

yeah i like the white one

-ok

and so it went until he had paid for his MacBook and the next student stepped up. I had a version of this text conversation with every single one of these kids. I suppose I could have been more efficient by getting all their MacBooks at once, but instead I ended up walking back and forth between the sales floor and the stock room to grab each one individually.

It wouldn't occur to me until later that the teacher could have jumped in as translator at any point after I had rung up the first kid, but she chose to let me communicate with the students via text messages on a screen instead. I remember thinking that we could have saved a lot of time and effort, but I wasn't too perturbed by it or anything.

I mean, the kids were mostly friendly, and it was an overall enjoyable experience. Kinda fun, actually. It was certainly a nice distraction from the other craziness going on that day. Eventually, all the students had their MacBooks and were saying their "thank yous" in sign as they left.

This is the point where the story should have ended, in my mind. But fast-forward a few hours, when the craziness in the store had died down a little and we were finally being allowed to start staggering our lunch breaks. When my break time rolled around, I headed to the food court upstairs (did I mention my Apple Store was in a mall?) to grab some grub.

You know who was sitting at a big table together up there? You guessed it, the group of students and their teacher. But...imagine my surprise when they were all talking to each other out loud, no more sign language involved.

I must've stood there dumbfounded for several seconds before one of the students pointed me out. The teacher turned around, laughed at the look on my face, and got up to come talk to me about what I was seeing. She explained that none of the kids were actually deaf, although the part about their school getting them MacBooks was true.

Apparently, the teacher had decided to turn this outing into a strange assignment/experiment. The idea was for the group of kids to spend the entire day at the mall, going store-to-store and behaving as if they were deaf to see how employees treated them. After explaining all of this, the teacher told me that almost every single store they'd visited had treated them a bit terribly. As if they were annoyed that they had to deal with all these "deaf" kids and preferred to be finished with them as soon as possible.

The next part of her story made me feel awesome inside: She said that I was the only person they worked with all day that had treated them like real people, and actually tried to be as helpful as the situation allowed. They had all been impressed with my idea of using TextEdit to communicate, because nobody else in the mall had even bothered to grab a pen and some paper.

The students got to learn a real lesson about how the world treats those who are a little different, and I got a bunch of hugs and handshakes in return, along with a few tears shed all around. They even bought my lunch! We sat around and chatted for a while before I had to go back to work, and we exchanged a few more hugs before I left. I haven't seen any of those kids since but they all seemed like a good bunch so I'm sure they're all doing well somewhere.

It was one of the most feel-good, warm and fuzzy experiences I've ever had, and I will remember it forever.

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Update: Wow, I really didn't expect this story to blow up the way it has. I've never had anything voted up on Hacker News before, much less gain the top spot. I'm still not convinced it hasn't all been a fever-dream.

The generally positive response I've been getting from readers all evening has been incredible. I've received tons of emails/tweets/ADN posts from people who have been kind enough to share their similar stories with me. Many of them are far more touching than what I published here today and deserve all this attention more than I do.

Tonight has been a strange, wonderful, exciting, nerve-wracking experience. I'm not sure I can ever express my gratitude for all the support I've received. Thank you, everyone.

Now, here is a picture of my son looking super smug for your enjoyment:

Viticci: 1 -- Cancer: 0

Earlier this week, Federico Viticci announced via Twitter that his PET cancer scan came back negative, meaning that for now he has a clean bill of health. He's been posting updates about his treatments for a while now, and I've been rooting for him from the sidelines because I think he's a great guy and I enjoy his work over at MacStories.

This morning, he published a piece on his personal blog, expanding on that tweet. My favorite bit:

"To the oncologist who told me I couldn’t survive: fuck you."

Well said!

In response to Federico's blog post, Greg Pierce, the developer of one of my favorite apps, wrote about his own experiences with cancer 22 years ago:

"I learned a lot about unconditional love from the incredible support I got from family and friends. I learned even more about courage from the other patients at N.I.H. – most of whom faced much more questionable outcomes than I."

I had no idea Greg had gone through such a thing until today, but I'm just as glad he made it through as I am for Federico.

Nate Boateng also provided some thoughts of his own about how Federico's journey, and that of another close friend, have inspired him:

"You can't get time back, so make it count. This week was a true demonstration in how wonderful, joyous, and horribly unfair life is sometimes. Don't waste it."

Reading all of these guys' posts has really inspired me this morning. I encourage you to go read them as well.

Dan's Coffee Run

One more post for this evening and then I'm off to bed.

I came across this video recently, and found it hugely inspiring. Every Thursday, Dan goes on a Starbucks coffee run for the various patients visiting the Michigan Cancer Center for chemotherapy treatments. He pays for every drink with his own money, and we're talking about one or two dozen drinks sometimes.

Although I'm not a huge fan of Starbucks (even as an ex-employee of the company myself), I think that what Dan is doing is so incredibly cool. I love how selfless this guy is:

"People without hope, come in here for hope. I'll do it with my last breath and my last dollar."

If you want to help him out, you can make a donation.

"Hanging Literally by a Thread"

At the end of an interesting piece about meeting his doppelganger, Eric Puchner sits on his daughter's bed to tell her a bedtime story and finds himself contemplating the ephemerality of life:

"If someone told me I was going to die tomorrow, I thought, I would still want to be sitting right here. Because it was going to happen someday—very soon, in fact, in cosmological time—and it mattered immensely where I was. There was no time not to waste."

Words to remember.

Tips to Overcome Writer's Block

Writer's block is something we all face at some time or another. That frustrating feeling of having this desperate urge to write, but being unable to get the words out. Sometimes it's so bad we can't even think of a topic to write about! After banging our heads against the wall for a while and getting nowhere, we throw in the towel.

(Inevitably, we'll wake up in the middle of the night, suddenly struck by an idea that we must get out of our head immediately or else risk losing it. The human mind sometimes works in mysterious and beautiful ways.)

I've said this before, but I feel that I face this block more often than other writers. That may or may not be true, but try telling me that when I'm in the middle of an agonizing session of futility. I'll probably look at you like you're crazy.

Those magical moments when the words seem to flow effortlessly? They're rare. You can't just sit down with your writing tool of choice—whether that's a typewriter, a laptop, an iPad, or even just pen and paper—and expect the magic to happen. It's not realistic.

Sooner or later you're going to hit that wall, just like everyone else does.

So, how can we overcome this wall? After some trial and error, I've found some ideas that have worked for me, and I thought I'd share them with you guys. I don't claim to be an expert, but maybe this stuff will help you too. That's the goal, anyway.

Tip #1: Exercise

You might ask yourself, "What the heck is this guy on? Exercise? I'm trying to get some writing done, not break a sweat." But I'm completely serious here.

One reason I end up having writer's block sometimes is that my head is too full of information I've absorbed throughout the day. After skimming hundreds (if not thousands) of RSS posts and tweets, not to mention all the fantastic stuff people have been linking to, I find it difficult to focus on my own task at hand.

Our brains aren't really built to process such a river of information every day, and yet I and many others keep doing it. It's an information addiction I'm working to rid myself of.

When I need to clear my head of all that cruft, I simply step away from my laptop and go for a light jog around the neighborhood. Give it a try, it may work wonders for you. Preferably sans-iPhone, so that you're not tempted to put on music or a podcast or whatever. That would defeat the purpose of what we're trying to accomplish here.

During the jog, try not to think about all the stuff you need to get done, or the deadlines you're facing, or the work you failed to finish previously. None of that matters right now. Instead, focus on your breathing. Enjoy your surroundings. Wave at the neighbors. Smile.

By the time you're done, you might just feel more relaxed and have a clearer mind. And if you do, I bet that the words which seemed so far out of reach earlier will come to you more freely.

If exercise really isn't your thing, give meditation a try. You don't even have to leave the house or office. Shut off all distractions, find a comfortable place to sit up straight, close your eyes, breathe slowly and deeply, and try to empty your thoughts of all worries.

Even if it doesn't solve the writer's block, you'll feel tons better.

Tip #2: Photography

Writers are creative thinkers. Whether we know it or not, this tends to translate to having a natural eye for photography. Maybe not true in all cases, but in my experience, some of the best writers I know can produce some incredible photos. These skills seem intertwined as far as I can tell.

So, when the part of your mind that controls word production gets a little worn out, try getting out a camera and taking some photos for a while. Find something you've seen a million times and find a new way to capture it, perhaps using a different perspective.

Engaging a different portion of your artistic side this way can be the spark that ignites your creativity.

It doesn't have to be a DSLR or anything. If you've got a smartphone, chances are you've got something decent to work with. Or maybe you've got an old disposable camera laying around somewhere. As the saying goes, the best camera is the one that's with you.

Tip #3: Writing Assignments

Rather than doing all the work of coming up with a topic to write about, allow someone else to take care of that part for you. Writing assignments are wonderful exercises that can help jump-start your brain and get the creative juices flowing. They can also be done as a warm-up before you get started on your own topic.

A good resource I've found for writing assignments has been over at First Today, Then Tomorrow. There, playwright and author Randy Murray puts up a new practice writing assignment once a week, and they've never failed to get me thinking. Great stuff.

Tip #4: Look to Other Writers for Inspiration

Most of us have writers that we look up to and respect. Chances are, they've written about something that has interested you, or else you probably wouldn't have become a fan in the first place.

If you're struggling to find a topic, get out a book or browse through some of your favorite blogs until you see something you can add some insight to. There's nothing wrong with expanding on an idea you didn't originally come up with. Writers borrow from one another all the time. It's a natural part of what we do and I daresay that the world would be a dreary place without the sharing and building upon of such ideas.

Tip #5: Write Something. Anything.

Yes, you read that right. Another way to overcome writer's block is...write something. Anything at all. You can write about the coffee you had this morning. You can make up a backstory about that cat you see wandering around the neighborhood every day. Write a letter to your kid that they'll read when they're older. Write about the delicious meal you just had.

Seriously, just write something. It doesn't matter what. There's no need to share it with anyone else, so don't worry too much about content or style.

Sometimes the most difficult thing about writing is simply getting started. We could make every excuse in the book before we've even begun. Don't defeat yourself that way. Once you've started, you've already started winning the battle. You may even notice your hands struggling to keep up with all the words trying to escape your head. It feels completely manic, but in a good way.

Every person, whether they know it or not, is living a life worth writing about. They just have to find those stories, however small, and connect the dots until a story emerges. It's kinda like weaving a tapesty but WAY simpler. Anyone can do it.

* * *

There you have it. Those are the techniques I've used to help me overcome my writer's block. I really do hope you'll find some use for these tips, or be inspired to put together a list of your own.

If you have a great technique not mentioned here, let me know! It's nice to get a peek into the minds of other people struggling with the same things I am.

Raise Up, Rather Than Bring Down

Even as a natural pessimist, one behavior I don't understand in people is this desire to see others brought down. Or, to be the ones bringing the other party down themselves.

What is it in our nature that drives us to such bitterness? Why must we scrabble and clamber over one another in reach of something we'll never grasp?

Today I witnessed a fine example of this. A coworker has decided that another of our colleagues is not living up to his standards, so he has decided to track every little failure she makes, gathering data into a chart that contrasts her perceived failures with his successes. Once he has enough data to work with he will show it to the next person higher up on our sad little totem pole. And for what? Some brief moment of pale superiority?

This sort of thing saddens me more than anything else. I would advocate for a method of encouragement and community rather than plotting someone else's downfall. Which leads me to ask...

...What are you doing in your everyday life that improves the lives of others around you?

...Are you always aware of the kind of effect your attitude has on those people?

...When was the last time you gave someone a compliment out of the blue?

...Wouldn't you rather totally make someone's day instead of being the one who utterly ruins it?

Just something to consider over the weekend. If you've got a story of a thing you did recently that made someone's day a little brighter, or helped them achieve any level of success, I'd love to hear it.

Renewed Focus

I've been at this writing thing for over two years now. Every so often, I get into a sort of funk and spend weeks relentlessly asking myself questions like this:

"Am I truly proud of the work I've done?"

"Have I published articles of lasting value, or have I simply been spinning my wheels?"

"What am I even trying to accomplish here?"

"Does this site help other people improve their life or even give them some food for thought?"

The list goes on and on and on and...you get the point.

I imagine that lots of writers go through phases like this from time to time, and I acknowledge that it's probably a good thing, although it doesn't feel that way at the time. It feels more like falling into a deep well of negavity that's hard to get out of.

Even so, there's something natural and healthy about doing a little soul-searching so that we can reassess our goals and redefine our purpose for writing in the first place. Doesn't everybody desire a fresh start sometimes?

After taking a good hard look at myself and my writing, I've decided that I want to shift the focus of this site a little. Or rather, I'd like to narrow it down to a smaller list of topics than I have in the past. I sat down and thought long and hard about which topics I care most about and get the most enjoyment out of writing. This is what I came up with:

• Writing/Publishing
• Minimalism/Simplicity
• Inspiration/Motivation
• Technology/Design/Photography
• Tips/How-To's

Items that got cut were things like "Apple's sales" and "Rumors" and "Inter-company politics" and "News" and at least a dozen others. I'm not John Gruber or Jim Dalrymple — I just don't care as much about that stuff. I also feel that writing on a huge number of topics is a good way to "dilute" what I'm doing here.

From here on out, I will be making an effort to stick with the list of topics above. They're more of a guideline than a strict set of policies that I can never deviate from, but keeping my mind focused should help me produce more meaningful work. Narrowing down to this list alone has already felt like lifting a huge burden off my chest. It just feels right.

I want to look back on my articles at the end of 2013 and really, truly say that I'm proud of what I've done. We'll see how that goes, but it should be an exciting year either way.

A Lesser Photographer

I've recently been enthralled by the work of photographer CJ Chilvers, who runs the blog A Lesser Photographer. His minimal approach to photography is one of thoughtfulness and creativity, rather than focusing on expensive gear or "professional" methods.

His blog is full of fantastic posts, but I recommend starting with the A Lesser Photographer Manifesto, which is a free-to-read PDF ebook (look at me staying on-topic today!) that encapsulates his views on photography.

A couple of choice quotes:

"Every new, professional grade camera aims to remove the photographer another step from the mechanical processes of the camera to “focus on the image.”

This has the opposite effect.

Creativity is always enhanced by a constraint. This is true in filmmaking, music, painting, writing and even photography.

How many times has one of your favorite bands, whose best album was produced in days using half-borrowed equipment, gone on to spend a year in the studio on their next album, only to produce a mediocre (at best) result?

How many times has a talented filmmaker been given unlimited funds and technical possibilities only to produce a Jar Jar Binks?

A lesser camera makes you think. Thought is better than automation in art. Automation leads to commoditization. Your art becomes easily replaceable or worse, forgettable."

and

"For years, photographers have been wisely imploring writers to learn to create compelling images to enhance their storytelling. The same argument must be made in reverse. Photographers must learn to write to enhance their storytelling, or find a writer to collaborate with. The two skills are inescapably linked now.

This is why it makes no sense for a photographer, with no professional mandate, to keep a portfolio section on their website. Viewers would be better served, and in turn photographers would be better served, by telling stories. Those stories are better served with great writing. A picture may be worth a thousand words, but the worth of a great story is incalculable."

CJ has inspired me to reflect on my own approach to photography and I recommend checking out his work. Be sure to subscribe.

Work Ethic and Inspiration

"A writer who waits for ideal conditions under which to work will die without putting a word on paper." — E.B. White

Imagine a dusty old attic. This attic is full of boxes, old toys, photo albums, and other artifacts of the past, but in the center of the attic sits the most interesting item of all: a canvas covered by smears of different-colored paints. You see, this is no ordinary paint. It moves. The smears constantly shift, the colors seeming to dance as they blend here and separate there, never quite in the same way twice.

Underneath all of this commotion, at all times there is a painting waiting to be revealed. As the colors shift, the painting in turn continually becomes something else, but each reveal turns out to be beautiful. The canvas appears flat, and yet the artist can dip their hand into the pool of colors, grasping around as they attempt to forcefully extract the painting and present it to the world.

Sometimes the painting will patiently wait as the artist struggles, possibly in vain, but there are rare occasions when the painting grows impatient, bursting forth from the canvas and slapping the artist in the face to leave a colorful palm print behind.

This is what inspiration feels like to me.

As a writer, my mind (the attic) is usually filled with disjointed ideas, vague images, incomplete sentences (the canvas). Each time I sit down to write, my goal is to reach into the canvas and pull out something great. To take the mess and mold it into something I can be proud of. To draw out a line of thought I might not have conceived of otherwise, had I not made that first effort to simply start.

It should go without saying that I fail a lot of the time, everyone does, but I keep trying anyway and I encourage you to do so as well. That's part of the fun. It's also a necessary practice for any writer.

Unless your superpower is 'Having An Ah-Ha Moment Every Time You Write', you're going to sometimes struggle with your writing just like everyone else, including me. And that's okay! The most important thing you can do is find a comfortable place and simply start writing. Doesn't matter what you write at first, whether it's a bunch of stream-of-consciousness nonsense or the first chapter of your next great novel, the process is the most important thing.

Don't wait for inspiration to strike. It may never happen, and you'll have produced nothing. But if you force yourself to do the work, to make that struggle against all odds, that's where greatness comes from.

I'll leave you with this fantastic quote by composer Pyotr Tchaikovsky:

"There is no doubt that even the greatest musical geniuses have sometimes worked without inspiration. This guest does not always respond to the first invitation. We must always work, and a self-respecting artist must not fold his hands on the pretext that he is not in the mood. If we wait for the mood, without endeavouring to meet it half-way, we easily become indolent and apathetic. We must be patient, and believe that inspiration will come to those who can master their disinclination."

How One Blind Man Sees the World →

Just read a fascinating piece published in March by Men's Journal. It centers on Daniel Kish, a man blind since infancy, who relies on an unusual method of sensing his surroundings. This allows him to ride his bike around town, hike through the wilderness all alone, and essentially experience the same type of lifestyle that most sighted people take for granted. The method? Echolocation. I'm serious, go read the article and it will explain everything.

One of the things I found most engaging about the guy is how he feels about peoples' misplaced kindness and unnecessary sympathy, when to him, blindness is more of an inconvenience than anything and isn't something people should feel sorry about. In fact, for most of his life he has seen himself as more capable than lots of his peers.

“Most blind kids hear a lot of negative talk. ‘Don’t do this, don’t do that, don’t move. No, here, let me help you.’ The message you get, if you’re blind, is you’re intellectually deficient, you’re emotionally deficient, you’re in all ways deficient.”

Reading Daniel's story has inspired me, to say the least. He has easily accomplished so much more in his life than most people can claim (myself included), and we should all take his example that there are no excuses for giving up on the things you want to do. I also found one section of the article particularly moving, involving one of Daniel's students, with whom he has shared his echolocation techniques. Go read the whole thing and you'll see what I'm talking about.